In 2025, Novabridge—ServiceNow Elite Partner in Australia—officially opened its representative office in New Zealand, marking a strategic expansion aligned with the country's vision for a digitally empowered economy.
As New Zealand accelerates its journey through the Digital Technologies Industry Transformation Plan (ITP), the government has outlined three key focus areas to build a resilient, future-ready tech ecosystem. But the big question remains:
Which of these goals are not just aspirational—but actionable?
At Novabridge, we’ve taken a close look at the ITP’s ambitions. Here’s our honest, outcome-driven evaluation of the top three priorities—and where we believe our capabilities can make a real difference.
New Zealand’s Digital Technologies Industry Transformation Plan (ITP) is a national initiative to accelerate the growth, resilience, and inclusiveness of Aotearoa’s tech sector. Its purpose is to position New Zealand’s tech sector as a high-value, export-led, inclusive economy.
Jointly developed by the Ministry of Business, Innovation and Employment (MBIE), NZTech, Māori tech networks, unions, and industry leaders, the ITP outlines three high-priority focus areas for transforming the economy:
Hon Ginny Andersen, Minister for the Digital Economy and Communications: “We have a once-in-a-generation opportunity to position New Zealand as a high-value, low-emissions digital economy. This plan ensures that everyone—especially Māori and young New Zealanders—has a stake in that future.”
This plan is more than a policy document. It represents a commitment to ensuring that the tech sector drives inclusive economic growth, digital equity, and capability development. For organisations like Novabridge, the ITP provides a clear framework to support digital transformation through reliable government solutions and trusted ServiceNow practices.
With over a decade of experience delivering ServiceNow across Australia, Novabridge now brings its proven digital transformation solutions to New Zealand’s public and enterprise sectors.
The ITP prioritises the development of high-growth SaaS companies that can scale internationally and contribute to export earnings.
While Novabridge is not a SaaS company, we help SaaS providers scale by improving their operational infrastructure through ServiceNow platform solutions. From incident management to scalable workflows, we ensure SaaS companies are operationally ready to grow.
Our experience includes:
Scaling software businesses isn’t just about features—it’s about repeatable, reliable systems. That’s what Novabridge brings to the table.
With these capabilities, Novabridge is well-positioned to support New Zealand’s SaaS businesses—from fast-growing startups to established players—on their journey to export readiness.
The ITP highlights the importance of Māori inclusion in the tech sector, recognising digital technologies as a powerful enabler of equity, opportunity, and self-determination.
At this time, Novabridge has not formalised partnerships with Māori-led organisations, and we believe it’s important not to overstate our position. However, we recognise the vital role this focus area plays and are committed to engaging respectfully and authentically where appropriate.
We are open to collaboration with:
Our intention is not to insert, but to listen and partner—ensuring that any support we provide is community-led and aligned with kaupapa Māori values.
New Zealand’s digital economy is constrained by a shortage of skilled professionals, especially in IT operations, cloud services, and automation.
This is where Novabridge adds significant value. We have a proven track record of using ServiceNow to uplift digital capability and internal service delivery in both public and private sector organisations.
Key metrics from recent projects:
With a presence now in Auckland and Wellington, New Zealand, Novabridge team is keen to support:
We don’t just deliver tools—we help your team adopt and thrive with them. Looking for ServiceNow digital transformation solutions in New Zealand? Novabridge is ready to deliver trusted, government-grade outcomes.
By opening our New Zealand offices in 2025, Novabridge became more than a regional vendor—we became a strategic digital partner for the Aotearoa public sector.
We bring:
Whether working with a SaaS startup to improve service performance or enabling government agencies to digitise internal operations, our goal is to be a trusted partner—not just a vendor.
"Our mission is simple: to help New Zealand’s tech ecosystem scale with clarity, confidence, and care."
New Zealand’s Industry Transformation Plan is ambitious—and rightly so. Of the three focus areas outlined, Novabridge is ready to contribute meaningfully to two:
✅ Supporting export-led SaaS businesses
✅ Building a future-ready digital workforce
For the third—Māori participation—we are open to genuine partnership, grounded in respect, long-term vision, and shared goals.
With our new representative office now open, we invite government agencies, public sector leaders, and digital innovators to explore what’s possible with Novabridge.
📩 Contact our Novabridge ServiceNow Partner team in New Zealand